Meg (Margaret) Gassanov

Meg (Margaret) Gassanov is the founder and principal consultant at Strategic Measures, a boutique consultancy specializing in strategy, performance measurement, evaluation and research. She is a transformative leader dedicated to enhancing organizational efficiency and effectiveness in both the public and private sectors. She holds a PhD in sociology, a graduate certificate in Survey Research, certification as a strategy planning professional, and designation as a credentialed evaluator. Gassanov's strong theoretical foundation complements her extensive experience, making her a recognized expert in her field.

Throughout her career, Gassanov has managed teams within high-stakes environments at the City of Toronto, McMaster University and the University of Toronto. Her roles have required exceptional planning, analysis and collaboration skills to navigate complex challenges and drive organizational success. At the City of Toronto, she significantly enhanced the municipal government's capabilities in managing social assistance, addressing homelessness and improving public health services. Her work primarily focused on supporting organizational performance, including defining strategic foundations, organizational planning, performance monitoring, evaluations and research. In academic settings, Gassanov has taught courses in research methods, managed the operations of research centres and teams, and led projects focused on evaluation, knowledge mobilization and collaborative design.

Gassanov’s dedication to public service is reflected in her volunteer roles, including as an evaluator with the Canadian Red Cross and serving on a university senate. She has contributed to numerous scholarly articles and conferences and has launched communities of practice, continually seeking to share knowledge and inspire innovation with her peers. Gassanov’s professional journey is marked by continuous learning, evidenced by her training in human-centred design, change management, organizational development and Lean Six Sigma. She continuously searches for innovative methods and new technologies to stay ahead in her field, ensuring the solutions she provides address immediate needs and contribute to the long-term success and sustainability of her clients' organizations.